Match your customers’ skin tones. Directly from your website. Without downloading any apps.
If the people developing facial recognition artificial intelligence are using mostly pictures of fair-skinned individuals to train their algorithms, the technology will struggle to identify the faces of darker-skinned people.
The need for inclusion and diversity is important now more than ever. Representation of art from all parts of the world is an important and necessary step towards inclusion. While the Google Arts and Culture app is just a small piece of the puzzle, the recognition of prejudice in any way is a positive start.
Items labeled the color "nude" do not match 84% of the global population. That's why we're building patent-pending skin tone matching technology that utilizes 2 years of research into photo analytics, computer vision, machine learning, color theory, and product data in order to match you with the beauty and fashion items that complement your unique complexion while taking into account your undertones as well as your natural reaction to sun exposure.
We've synthesized our database of real skin tone scans into a language that represents the full range of diversity in everyone's skin in order to match you to makeup and beauty items that work best with your specific color and undertones.