Match your customers’ skin tones. Directly from your website. Without downloading any apps.
All tagged Inclusion
In February, HYPEBEAST published an article titled referencing the recent wave of makeup marketed specifically to men. Yet, the comments show exactly why it hasn’t gained hype.
More, now than ever, does our media need to focus on the representation of marginalized groups. Representation makes people feel seen and understood and not alone and not strange. Queer characters as one-dimensional sidekicks without happy endings aren’t the move; it just won’t fly anymore.
The first installment from the campaign, for which Crosse and Michael served as creative directors with assistance from acclaimed hair stylist Yancey Edwards and stylist Steffany Allen, is a photo shoot (shot by Ken Robinson) that features models of different sizes, ages, and races. The social media campaign highlights these models in an editorial manner to shutdown the notion that beauty comes in one package.
