Match your customers’ skin tones. Directly from your website. Without downloading any apps.
All in Inclusion
NUDEST and its revolutionary shade-matching technology, NUDEMETER, have created a way for makeup users of all skin tones to find their place (and match) in the world of beauty. However, NUDEMETER does far more than just pave the way for skin tone inclusivity; it also eliminates obstacles that consumers with disabilities struggle with when shopping for makeup.
Lizzo, one of 2019’s biggest stars, has just unveiled her very first beauty collaboration with one of the most popular brands in the industry, Urban Decay.
All eyes are on the beauty brand that is changing the meaning of makeup itself, Milk Makeup. Dedicated to breaking stereotypes, the company has unsurprisingly captured the attention of the beauty community.
It’s important for the beauty industry to become more inclusive as a whole, but it’s especially imperative to note that this conversation is not just about mainstream beauty brands expanding their shade ranges. For beauty to be truly inclusive, all genders need to be equally represented in the community.
Sephora has announced the creation of its new platform under the tagline, “We Belong to Something Beautiful.” This new program is the retailer’s promise to make the beauty community an inclusive environment for everyone.
As diversity becomes the norm within the cosmetic industry, have we ignored the importance of it within the skincare industry? That is what Obagi brings to light with its new initiative, ‘Skinclusion’.
It is taking the beauty industry an achingly long time to fully come to terms with what its consumers already know: representation matters. More and more people of color are using social media to lobby for more diversity and inclusion from beauty brands. Check out these brands that have been making a name for themselves by being cool, colorful, and inclusive.
The diversity in PÜR Cosmetics’ top management has had a strong impact on their products and shade ranges, most notably on their most recent launch of over 100 shades of foundation. The brand is the perfect example for how, when inclusivity starts at the top, innovation and a successful product will follow.
