Match your customers’ skin tones. Directly from your website. Without downloading any apps.
When calculating the winners of this year’s NUDEST Awards, there were some brands that had exceptional shade offerings, but were lacking in the holistic inclusivity we require. Here are three that did not make the cut.
This year’s 2019 Nudest Award Winners for Concealers
This isn’t your typical list of must-have foundations. NUDEST has taken a scientific approach to finding the most inclusive foundations currently on the market. From a swatch on a white sheet of paper to color analysis in a lab, the winners of each category are carefully calculated to show the true colors of diversity.
In some cultures, the concept of beauty is deeply rooted in tradition and history. Where do we draw the line between cultural preservation and lack of diversity? Should foreign markets still promote universally inclusive beauty?
Lizzo, one of 2019’s biggest stars, has just unveiled her very first beauty collaboration with one of the most popular brands in the industry, Urban Decay.
a chance to have your selfie featured on our social media, upload your NUDEMETER photo to Instagram, Facebook or Twitter with the hashtag #SpktrmxNUDEST.
“My mission is to be prepared for anything. I emphasize the notion that beauty comes in all different forms.”
Meet boss babe Sophie Marcs -- makeup artist, esthetician and member of the LGBTQ+ community who has turned her chair into a safe space.
For a lot of brands, Pride Month has become a prime opportunity to pander to LGBTQ+ consumers. When these brands simply throw a rainbow on their products, declare an undetermined percentage of their proceeds from said profits will be donated to LGBTQ+ organizations, and only do this in June, consumers are wary of the brand’s true intentions. Rather than a rainbow body count for brownie points, brands like JECCA Makeup, Fluide, and SPKTRM Beauty integrate an inclusive culture into their company images all year around.
